The Purpose of Music Videos

                                                                      History
Music videos play a big role in the media industry today. These came about a few years ago, when a video would be played alongside with a music. The jukebox was first invented in 1941 in USA. This became very popular all around clubs and bars, The jukebox is machine that would play short clips as the music itself was playing. The Jukebox was able to play twenty four 78 rpm discs. As the years went pass, music videos started to develop and also becoming more popular. It was not until 1975 that the first music video was launched. The music video "Bohemian Rhapsody" released by by queen was the first video which was actually seen as a proper music video. The reason being for this is simply because this had all the structures and aspects of a music video. It consisted cuts to different places, and effects. Before that all music videos were just a footage of a band singing. Five years later another big music video was released by David Bowie. His music video Ashes to Ashes was also a big hit. Music videos developed a lot and gotten better and better. As the years went pass artist decided to team up in order to make a more popular music video. Another thing that became very popular was artist teaming up with brands in order to promote each other. For example in 2010 we had Professor Green who teamed up with Doritos in order to produce the music video "coming to get me".
In this blog post I will write about the purpose of music videos and why they are becoming so important and popular in today's media.

Promotion
When talking about promoting we are trying to say selling yourself or making yourself known. Music videos is one of the biggest source used by artist and bands to gain recognition. Some bands tend to add extra details to their music videos in order to make themselves and their music videos unique and different from others. This would give them more recognition and is also a way of being identified. For example some bands tend to have their own way of dressing, or a symbol or badge they all use. An example of this would be "Slipknot", they are a heavy metal American band which was formed in 1995. This band way of identification was masks. They choose to all wear masks whenever they would perform.

Wearing a masks is actually very popular within bands, they tend to have a unique way of dressing to go with the masks, they see this as bringing art to music as this will keep your audiences attention.

Producer's Strategies
We have many bands and artist today, some more known than others, this is why they are all marketed in different ways. There are Major label bands and artists and there are also Independent bands and artist. We can also find the Self-produced artists. In the major label, the artists and bands will have a lot more publicity to their background and songs. For example artist and bands such as "Black eye pees", 50 Cent and Kanye West had and some still have a massive support and help creating and producing their songs from the "Universal musical group". This will give them a lot more publicity and recognition. However in the independent label, artist develop their own songs and send it out to the world. They face the music industry on their own. An example of this would be artists such as "Danny Brown with his "song grow up". Self-produced artists are similar to the independent labels however they do not have as much finance to place their music videos on TV or a music station. So they send out their music videos via the internet, this is how they gain their recognition. This has its advantages, for example as you are working on your own you get to do and produce what ever you feel like it, there are no orders or rule to follow. Also any money made from your work its all yours, you do not have to share or pay anyone else for supporting or helping has you did it all on your own. The down side of this is that by going into the music industry on your own there are little amount of chance of you even been recognized or been heard.

Extension of outlets 
Once your song is made you will obviously want to broadcast it. Extension outlets are a good way to promote your song or music video. The good thing about this is when your song or music video is played by anyone anywhere in the world, theoretically the artist or band should get a payment in form of royalties for their work. However this is not always the case simply because we live in a big world where technology is developing and spreading fast, it is almost impossible to keep track of the number of times a song, or music video is payed. This is most common on the mainstreams artists as their songs and music videos are played all the time and everywhere. Less popular artists normally rely on the internet in which many people upload videos every minute. This makes it very difficult for them to be found however it is where their songs might be seen and give them a little recognition alongside with a little income.
They have a big variety of choices in which to upload their music videos where people can see. The most common ones are Youtube and Vevo, however there are the social networks such as Facebook, Tweeter, MySpace, Instagram and many more.

Synergy

This simply refers to two different entities working together. They do this in order to gain advantage of each other to promote each other. In order for this to be done there will be paper works such as licence deals in order to get a legal permission. A big example of this is "High School Musical".

High school musical can also be found all around the store in many different products such as towels, cups, clothing, umbrellas and a lot more. This is all synergy.

In Synergy both who decide to work together benefit from the contract. It is a win win situation, for example High School Musical by letting other companies use their icon and such they are receiving a little money from the company and at the same time they are letting other companies promote them. And the company who is using their icon and such will be selling more items as they have a popular icon printed to their items.